Rock ‘Em
Socks
Overview
Reflecting on my early career at Rock 'Em, I began by designing custom socks for high school teams, corporate events, and fundraisers, honing my skills in creating unique, visually appealing products that captured the spirit and identity of each group. This role provided a foundational experience in understanding client needs and translating them into compelling designs and illustrations that resonated with diverse audiences. As I gained experience and demonstrated my ability to deliver both creatively and strategically, my responsibilities expanded to include larger and more prestigious accounts.
2015-17
I progressed to handling major projects for NCAA teams, professional sports leagues including the NHL and MLS, as well as bookstores and international clients. This phase of my career at Rock 'Em involved not only design but also managing complex stakeholder relationships and adapting to the varied branding requirements of different organizations. The experience of working with such high-profile clients further refined my design skills and provided valuable insights into the global market dynamics. Each successful project under these bigger accounts reinforced my reputation as a versatile and reliable designer capable of delivering high-quality work across various platforms and scales.
