Rocky Patel Premium Cigars
Overview
During my time at Rocky Patel Cigars, I boosted the brand's appeal with dynamic campaigns and managed the visual identity for Rocky Patel’s "Burn" cigar bars across the US, ensuring a consistent design across all venues. I led a major redesign of the Rocky Patel website, developed innovative packaging, and created distinct private labels that enhanced customer engagement. Additionally, I produced key print materials and designed booth setups for major events, significantly raising the brand's profile. My collaboration with the in-house design team unified the brand's visual strategy across digital and print platforms, captivating cigar aficionados globally.
Graphic designer
Print design
Web design
Packaging
Branding
Roles
Project management
Creative thinking
Agile methodologies
Video production
Storyboarding
Thinking
Challenge
Rebranding Rocky Patel involved crafting a consistent design system across all cigar lines to combat counterfeits and establish brand authenticity. It was crucial to not only protect the brand's integrity but also to educate the public on the proper ways to select, light, and enjoy cigars, enhancing consumer engagement and fostering loyalty in a market flooded with misinformation and imitation products.
Soulution
The impact of the solutions I implemented at Rocky Patel Cigars was profound, dramatically enhancing brand recognition and customer engagement. By redesigning the website, innovating packaging, and unifying the visual identity of the "Burn" cigar bars, we achieved a cohesive brand experience that resonated with customers across all touchpoints. These changes not only increased consumer loyalty and satisfaction but also drove significant improvements in sales and market presence, solidifying Rocky Patel's status as a leader in the premium cigar industry.
Print / Web / Packaging
Outcomes