Salix Fruits
Overview
As the Art Director for Salix Fruits, I led a creative team in rebranding efforts to enhance the company's digital presence and unify their branding across web, social media, packaging, and stationary. I set the vision, coordinated with stakeholders—often translating concepts into Spanish—and successfully elevated Salix Fruits’ market visibility. This initiative not only transformed their brand image but also opened doors to lead further projects and expansions globally.
Salix Rebrand
This extensive rebrand harmonized Salix Fruits' presence across all customer interactions, boosting recognition and consistency within the produce industry from Argentina to the United States and beyond… Learn More
Mundos
Art directed the launch of 'Mundos' for Salix Fruits, creating a brand to compete globally with leaders like Cuties and Halos, and established a vibrant identity for bagged citrus fruit… Learn More
Salix Foods
The Salix Foods project aimed to create a distinct and competitive brand in the non-perishable food sector, completely independent from its sister brand, Salix Fruits. It focused on building a robust identity with a masculine and direct aesthetic, starting with olives and planning to expand into other processed foods… Learn More