Nothing Masters
Overview
Nothing Masters began as a playful experiment with a high school band name and evolved into a creative venture, officially launched in 2019. It was born from a desire to break away from corporate creativity norms and to recapture the joy of designing for personal expression. The project challenges the concept of expertise by embracing the age old saying, "A jack of all trades is a master of none, but oftentimes better than a master of one." This philosophy celebrates mastery in diverse creative fields, recognizing craftsmen in every universe of creativity, regardless of the medium.
Graphic designer
Art director
Apparel design
Web design
Packaging
Storytelling
Merchandising
Roles
Social media
Marketing
SEO techniques
Tone and voice
Target market research
Brand building
Thinking
Start anywhere
Soulution
I designed the website, developed all the apparel, created & managed the marketing and social media strategies. Nothing Masters now serves not only as a personal creative outlet but also as a platform for collaboration. It invites businesses, brands, and individuals who resonate with its philosophy to engage in creative partnerships, fostering a community that values broad skillsets and interdisciplinary expertise. Through the brand, I continue to explore, create, and collaborate, honoring the journey of mastering the art of nothing. Interested in learning more?!
Make anything
Outcomes